Read full article here: https://www.adweek.com/tv-video/a-digital-revolution-might-kickstart-a-resurgence-of-tv-advertising/
Read full article here: https://www.adweek.com/tv-video/a-digital-revolution-might-kickstart-a-resurgence-of-tv-advertising/
Read full article here: https://adexchanger.com/tv-and-video/tv-the-biggest-opportunity-for-dtc-brands-continued-growth/
Few viewers are giving the TV set their undivided attention.
Read full article here:
https://www.emarketer.com/Article/Few-Viewers-Giving-TV-Set-Their-Undivided-Attention/1016717?ecid=NL1001
The cost of acquiring a mobile app user.
Read full article here:
https://www.emarketer.com/Article/Cost-of-Acquiring-Mobile-App-User/1016688?ecid=NL1001
Seeing is believing, and the mobile game advertising spend on TV is continuing to mature.
Read full article here:
http://venturebeat.com/2016/09/17/mobile-games-continue-to-spend-big-on-tv-advertising/
Very interesting to see the largest app-install advertisers by social platform, FB, Google, Instagram, and Pinterest from Sensor TowerRead full article here: http://www.mobyaffiliates.com/blog/mobile-advertising-atlas-discover-huge-differences-in-app-install-advertising-leaderboards/
We are not surprised to read the headline of this official report from MMA and Kantar Millward Brown stating: marketers need to re-balance their mobile campaigns, placing equal focus on strategy, media and creative!
Read full article here: http://www.prweb.com/releases/2016/11/prweb13847161.htm